Someone reads your story, feels moved, and either donates in that moment or moves on and never comes back. A charity site has one real job: make the fifteen seconds after the story lands as frictionless as possible.
A donation button that leads to a clunky third-party form, no visibility into what past donations actually accomplished, and grant funders asking for impact reporting that currently lives in scattered spreadsheets.
One-off and recurring giving, with suggested amounts tied to a concrete outcome — not a blank field asking for a number.
What donations actually funded, shown plainly. This is what grant funders ask for and what turns a one-time donor into a repeat one.
Roles and time slots people can say yes to immediately, rather than an email that goes unanswered for a week.
Annual reports and governance information available, since major donors and grant reviewers look for exactly this.
Not everything on this list will fit you. The plan decides which ones do.
A monthly donor is worth many times a one-off gift for barely more effort in the ask. Most organisations only ever make the one-off request.
Supporters raising money from their own networks reaches people the organisation never could directly, and it costs nothing to enable.
Structured impact data ready to hand to a funder saves hours per grant application and strengthens the case each time.
Many donors’ employers match donations and never realise it. Surfacing that at the point of giving can double a gift for zero extra cost to the donor.
A few more questions about how you actually run things, then we'll put together what we'd do and what it would take. Free, and yours to keep either way.
Start planning →Picks up where your conversation left off