An advocacy or membership organisation runs on the same cycle every year: recruit, retain, renew. The site has to make joining easy and make membership feel worth renewing, which are two different jobs done badly by most.
Membership sign-up buried several clicks deep, no clear record of what the organisation has actually accomplished for members to point to, and renewal handled as an annual scramble rather than something automatic.
Joining is the single most important action on the site — it should never be hard to find.
What the organisation has actually achieved, shown plainly — the case for why membership and dues are worth it.
A way to mobilise members quickly around a current issue — petitions, calls to representatives, campaigns.
Different levels of involvement and giving, each with a clear reason to choose it.
Not everything on this list will fit you. The plan decides which ones do.
Recurring billing for annual dues removes the yearly scramble of chasing lapsed members individually.
Mobilise members quickly around legislation or a current issue — mobilisation speed is often the actual leverage an advocacy group has.
Multiple giving levels with distinct benefits typically lift average member contribution without losing anyone at the entry tier.
Automatically surfaces relevant bills or regulations to members, positioning the organisation as the source people check first.
A few more questions about how you actually run things, then we'll put together what we'd do and what it would take. Free, and yours to keep either way.
Start planning →Picks up where your conversation left off