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Beauty & Personal Care

A full chair is the whole business.

Every empty slot costs the same as a full one. The site's job is straightforward: let people book themselves at eleven at night, and make sure the ones who book actually turn up.

What usually goes wrong

Booking happens through DMs and texts to whoever sees them first, no-shows go unaddressed, and nobody knows which clients have quietly stopped coming.

What we build

The core of a beauty & personal care build

Book by service and stylist

Clients pick who they want and what they want, with the right duration blocked automatically.

The work, front and centre

This is a visual business. Galleries by service and by stylist do more selling than any paragraph.

Stylist profiles

Specialisms, availability, and portfolio. Clients follow people, not premises.

Clear service menu

What each service is, how long it takes, and what it costs — so nobody has to message to ask.

Worth considering

Add-ons that actually move the needle here

Not everything on this list will fit you. The plan decides which ones do.

01

Deposits at booking

The most effective no-show fix there is. A small deposit changes behaviour completely, and no-shows are pure lost revenue on a chair that could have been filled.

02

Automated reminders

SMS the day before and the morning of. Cheap, and it recovers slots that would otherwise vanish.

03

Rebooking prompts

Automatic nudges when someone is due back based on their service. Most salons lose clients to drift rather than dissatisfaction — they simply forget.

04

Product sales

Retail products sold online to clients who already trust your recommendation. High margin, and it works between appointments.

05

Gift cards

Sold online, redeemed in the chair. Cash up front, new clients introduced by existing ones, and a share are never fully redeemed.

Step 3 of 3

Now let's build your plan.

A few more questions about how you actually run things, then we'll put together what we'd do and what it would take. Free, and yours to keep either way.

Start planning →

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