You don't need a reinvented checkout — payments, tax, and shipping are solved problems. What you need is a storefront that doesn't look like the ten thousand other sites using the same template.
Most small stores either look like an unmodified template or get talked into a custom build that costs five times more and breaks at checkout. Neither is necessary.
Built on Shopify or Wix so payments, tax, and shipping are handled — with a design that looks nothing like the default theme.
Photos, descriptions, variants, and categories organised so customers can actually find things.
PCI compliance, fraud protection, and platform updates handled by infrastructure with thousands of engineers behind it.
Add products and check orders from your phone. If you can post to Instagram, you can run your store.
Not everything on this list will fit you. The plan decides which ones do.
Automatic emails to people who added to cart and left. Typically the single highest-return automation a small store can turn on.
If you already have a physical location, this converts local browsers who want it today rather than in five days.
Product photos are the whole shopping experience online. It's usually the cheapest change with the biggest effect on conversion.
New stores have no reputation. Collecting reviews from your first customers gives later ones a reason to trust you.
Free, and yours to keep. Reviewed personally, back to you in 24–48 hours.