You have the food and you have the following. What you don't have is a reliable way for someone to find out where you'll be on Thursday without scrolling three weeks of stories.
Location goes out on social and disappears within hours. Regulars miss you, event organisers can't find a booking contact, and there's no record of where you actually did well.
Today's location and hours front and centre, updated from your phone in seconds.
The week ahead so regulars can plan, instead of finding out after you have left.
Private events and festivals enquire with date, headcount, and location captured up front.
What you are serving, with the flexibility to change it when the menu changes.
Not everything on this list will fit you. The plan decides which ones do.
Followers get told when you are nearby. This is the single highest-value thing a truck can build — it converts a social following you do not own into an audience you do.
Orders placed before arrival mean less queue time at a window where queue length directly caps how much you can sell.
Organisers booking trucks want availability, pricing, and insurance details fast. Being easy to book is how you get the profitable dates.
If you run more than one, showing each separately stops customers turning up at the wrong one.
Truck followings are unusually loyal and brand-attached. Shirts and hats sell better here than most food businesses expect.
A few more questions about how you actually run things, then we'll put together what we'd do and what it would take. Free, and yours to keep either way.
Start planning →Picks up where your conversation left off