Your best work is made to order, and every one of those orders currently arrives as a message you have to decode — date, size, flavour, writing, allergies, pickup time — usually across six replies.
Custom cake enquiries come through Instagram DMs at all hours, each one needs a conversation to pin down, and half of them go quiet after you quote. Meanwhile the counter business has no way to pre-order.
Date, size, servings, flavour, writing, allergies, and reference photos captured in one go instead of six messages.
Regular items ordered ahead and collected, so the morning rush is packing rather than taking orders.
Galleries by occasion — weddings, birthdays, corporate — because people shop by their event, not by your product list.
How far ahead you need notice, per product. It stops the enquiry you were always going to decline.
Not everything on this list will fit you. The plan decides which ones do.
Custom cakes are unsellable if abandoned. A deposit at order stops the last-minute cancellation that costs you both the ingredients and the slot.
Cap how many custom orders you take per day so a busy Saturday does not become an impossible one. It also creates genuine scarcity around your peak dates.
Holidays are most of the year's profit in this business. Opening pre-orders early spreads the production and locks in the revenue.
Cafés and restaurants wanting a regular supply are steady recurring volume, and they need a different form from a birthday cake.
This is a business sold entirely on how the product looks. Poor photos undercut everything else on the site.
A few more questions about how you actually run things, then we'll put together what we'd do and what it would take. Free, and yours to keep either way.
Start planning →Picks up where your conversation left off